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THE EMBA EDGE
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EMBA

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The MBA Program of IIPM focuses on knowledge and skills required by management professionals who plan to work for Indian and multinational corporations. It provides the students with a general management perspective and introduces them to the latest concepts and practices related to functional areas of management. The substantive exposure to Indian and international management practices with a strong case-study orientation is a unique feature of the MBA Program. In addition, the MBA Program is structured in a flexible manner so that working executives can pursue this program without disturbing their careers. IIPM's Pharmaceutical Marketing MBA is the only industry-specific course designed for Pharmaceutical Professionals. As competition for professional advancement intensifies, understanding the latest techniques in management, innovative marketing strategies and effective methods for corporate growth are a necessity. In an ever-changing business environment, the MBA in Pharmaceutical Marketing equips you with the knowledge needed to stay ahead of the competition.

EMBA is industry-specific program prepares Pharmaceutical Executives with the knowledge and skills required to lead the industry in the 21st century

EMBA Executive  Masters Diploma in  Business Administration

{select any one specialisation (a) PHARMA MARKETING (b) PHARMA BUSINESS MANAGEMENT (c) PHARMA PRODUCT MANAGEMENT (d) PHARMA PRODUCTION MANAGEMENT (e) FOREIGN TRADE (f) HRD (g) FINANCE (h)INSURANCE (i) MARKETING (j) HOSPITAL MANAGEMENT}
Duration 1 Year ,   Eligibility : Any Degree + 3 year work exp.
2 Semester of 6 month each
Semester-I
Semester-II
Compulsory subjects

PM 09 Managing Men.
PM 12 Principles of Management.
PM 14 Marketing Management.
PM 18 Managerial Economics.
PM 19 Finance for Managers.

Compulsory subjects

PM 13 Business Laws .
PM 25 Strategic Management & Entrepreneurship.

PM 10 Business Environment

Semester-III
Semester-IV

 

 

    


Area of Specialisation:

(select any one with three subject of choice)

 

a) Pharmas Marketing

 

PM 01 Pharma Selling & Sales Management.
PM 02 Pharma Distribution Management.
PM 04 Pharma Product Management.
PM 05
Paradyme in Pharmaceutical Industry.

PM 33 Project Management.


*Award : EMBA (Pharma Marketing)

b) Hospital Management

 

PM 27 Principles of Hospital Planning.
PM 28 Essential Elements of Hospital Administration.
PM 29 Functional Hospital Organisation.
PM 30 Medical Records Hospital Inventory Management.
PM 31 Community Health, Demography Biostatistics.


*Award : EMBA (Hospial Management)

c) Product Management

 

PM 02 Pharma Distribution Management.
PM 04 Pharma Product Management.
PM 61 Brand Management.
PM 62 Conceptual issues in Product Management.

PM 63 New Product Development.


*Award : EMBA (Product Management)

d) Production Management

 

PM 33 Project Management.
PM 56 Production & Operation Management.
PM 57 Material Management.
PM 58
Technology Management.

PM 59 Logistics & Supply chain management.


*Award : EMBA (Production Management)

e) Retail Management

 

PM 45 Retail Management.
PM 47 Retail Selling.
PM 48 Retail Marketing Management.
PM 64 Consumer Behaviour.

PM 59 Logistics & Supply chain management.



*Award : EMBA (Retial Management)

f) Pharma Business Management

 

PM 02 Pharma Distribution Management.
PM 04 Pharma Product Management.
PM 23 Organisation Behaviou.
PM 61 Brand Management.

PM 64 Consumer Behaviour.



*Award : EMBA (Pharma Business Management)

g) Human Resource Development(HRD)

 

PM 23 Organisation Behaviour.
PM 36 Human Resource Planning.
PM 37 Industrial Relations.
PM 38 Organisation Development..

PM 39 Research Methodology.



*Award : EMBA (HRD)


h) Finane

 

PM 41 Forex Management.
PM 42 Multinational Financial Management.
Pm 43 Financial Markets & Services.
PM 44
Working Capital Management.

PM 45 Security Analysis & Portfolio Management.

*Award : EMBA (Finance)

i) Insurance 

 

PM 51 Insurance and Risk Management.
PM 52 Insurance Business Environment.
PM 53 Life & Non-Life Insurance.
PM 54 Management of Insurance Companies
.

PM 55 Insurance Marketing.

*Award : EMBA (Insurance Management)

 

j) Foreign Trade

 

PM 21 Export Management & Documentation.
PM 22 Export Finance Procedure.
PM 34 International Trade.
PM 35 India's Foreign Trade.

PM 41 Forex Mananement..

*Award : EMBA (Foreign Trade)


k) Customer Relation Management ( CRM )


PM 33 Project Management.

PM 64 Consumer Behaviour.
PM 97 Customer Relationship Management.
PM 98 CRM in Service Industry.

PM 99 Customer Response Management.

*Award : EMBA (CRM)


l) Markeing Management

 

PM 02 Pharma Distribution Management.
PM 04 Pharma Product Management.
PM 23 Organisation Behaviou.

PM 61 Brand Management.

PM 64 Consumer Behaviour.

*Award : EMBA (Pharma Business Management.

 

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